World Cup win expected to kick off business boom


Japan's World Cup winning team back in Tokyo

TOKYO (majirox news) Japan’s World Cup winning women’s team returned to Tokyo July 19 amid growing expectations their success will kick off booms in business and the soccer-playing population, according to the Nikkei newspaper.

Adidas Japan and sporting goods retailer B&D Co., Ltd. both reported that commemorative T-shirts to mark Japan’s win in the 2011 Women’s World Cup had already sold out, and neither knew when it would be able to get more shirts for sale.

Over the past month, Kamo Shoji, a soccer goods retailer in Osaka, sold as many Nadeshiko Japan replica kits as it had planned to sell over a half year.

Ticket sales for games in the Nadeshiko League, the women’s domestic soccer championship that starts its season this weekend, have also been brisk, with ticket-sellers saying there have been drastic increases over regular years.

Share prices for league sponsors Plenus Co. Ltd., Mizuno and Descente Ltd. also rose on the back of the team’s victory.

Meanwhile, team captain, player of the tournament and leading scorer Homare Sawa and coach, Norio Sasaki, greeted reporters in Tokyo.

“Our aim was to be top of the world. It was a tough road, but we kept on fighting without ever giving up on our dream,” Sawa said.

Sasaki also lauded the team. “Nadeshiko Japan seem to have carved out a new history,” he said.


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