TOKYO (majirox news) — Companies using social network services favor YouTube, blogs and Twitter, but Facebook is seeing a rapid increase in corporate followers, according to a joint survey by NTT Resonant Inc. and Looops Communications Inc. released July 28.
Of the 590 companies surveyed, 54.6% use YouTube, 53.6% utilize blogs and 42.9% employ Twitter among their SNS policies, with Facebook use growing from 30.5% to 41.5% since a similar survey a year ago.
Corporate use of blogs and mixi appear to be declining.
Many companies using SNS did so for publicity purposes, branding and promotional campaigns, with a growing number also saying that they used the online networks to improve customer satisfaction by directly communicating through SNS.
Among the SNS-related problems companies cited were a lack of immediate effectiveness in using the services, a dearth of matter to post on the sites and a shortage of staff to keep SNS services operating.
More than 50% of the companies surveyed have SNS teams of three members or less, and more than 60% of major companies employed no more than four people dedicated to the services.
In the future, 68.8% of the surveyed companies said they would use Twitter, 44.3% Facebook, 28.1% YouTube and 26.9% blogs.