Sony’s Android Walkman Z Series, to be released with 16GB, 32GB, and 64GB capacities, is packed with features in an attempt to regain share in the music player market taken by Apple’s iPod Touch.
The Z Series will be Sony’s first music players equipped with Google’s Android operating system. The player will be equipped with a 4.3 inch LCD touch panel screen allowing it to be used for Internet or video viewing.
With the Android Market, the player will also be capable of using Android applications for games and music. The player will also provide email and mapping services. Sony estimated it will range in price from ¥28,000 to ¥43,000 (around $362 to $556).
Market research company BCN Inc. said Sony is catching up on Apple with market share in 2010 just four percentage points behind the U.S. giant’s 48.2%, a far cry from the 16 percentage point lag behind of the previous year.
Market watchers say Sony is attracting younger consumers by offering better sound quality and aims to use the Z Series as its prime driver to overtake the iPod Touch.