Google Local Shopping kicks off in Japan

09/17/2011
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TOKYO (majirox news) — Google Local Shopping, offering users easy access to information and price comparisons for millions of products, kicked off in Japan on Sept. 16, according to the search engine giant.

Google has formed agreements with seven major retailers to get involved with the program, giving users information about product pricing and availability from about 1,200 stores.

Google aims to have 100 companies taking part in its shopping program by the end of next year.

“In the future, we’d like to make it possible to be able to search every store in the country,” a Google spokesman said.

Google Local Shopping uses GPS to display the nearest outlet selling a product upon using the search engine to look for it. It also shows the price and number of items in stock.

Yodobashi Camera, Mujirushi Ryohin, Book First, Tokyu Hands, Matsumoto Kiyoshi and HMV are the major retailers already involved in the program, with convenience store chain Lawson singing on to join from next month.

Google Local Shopping is already in use within the United States.

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