CEO of Lamborghini: Japan key market for new raging bull

12/08/2011
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TOKYO (majirox news) — The long-awaited Lamborghini’s next hypercar made its official debut at the 2011 Geneva Motor Show. The 2012 Aventador LP700-4 Lamborghini has now sold out for the next 18 months.

According to Stephan Winkelmann, President and CEO of Automobile Lamborghini, Japan is an important market. In fact, the Asia-Pacific region now makes up more than one-third of the market. The United States and Europe each make up one-third.

“The importance of the Asian market has exceeded one-third, thanks to Asia’s economic growth rate in sales,” Winklemann said. “Since our valuable customers are in Japan, we will make sure that we take care of this market.”

He added that the supercar features a 700 hp V12 and the highest power to weight ration of any car in its class.

“The Aventador is a jump of two generations in terms of design and technology, it’s the result of an entirely new project, but at the same time it’s a direct and consistent continuation of Lamborghini’s brand values,” Winklemann said.

“It is extreme in its design and its performance, uncompromising in its standards and technology, and unmistakably Italian in its style and perfection. Overall, the dynamics and technical excellence of the Aventador LP 700-4 makes it unrivaled in the worldwide super sports car arena.”

In addition, the high-tech Lamborghini has been promoting its carbon-fiber monocoque technology and the Aventador’s 2.9 second 0-62mph.

“Aventador” was the name of a bull that entered into battle on October 1993 at the Saragossa Arena, earning the “Trofeo de la Peña La Madroñera” for its outstanding courage, according to the company.

For those who can only look briefly at the Aventador: Click on the video from Lamborghini – http://www.youtube.com/watch?v=vadbXg859GA

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